Value 01
The team comes first
We build for coaches, clinicians, and players. If it won’t make their week easier or safer, it’s not the priority. We take the time to understand what they need, then we earn trust by delivering it.
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Value 02
Ship what works
Ideas matter, results matter more. We move from talk to working software, test it in real drill blocks, and fix what doesn’t work. Fast is good; usable is required.
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Value 03
Own the outcome
Titles don’t finish work, people do. If something’s ours, we see it through to adoption. “Done” means teams rely on it without us in the room.

Value 04
Tell the truth, kindly
We say what’s real and show our limits. We give direct feedback with respect, and we correct mistakes fast. Trust grows when people know where we stand.

Value 05
Keep it simple
Simple at game speed, , so every flag leads to one clear action.